The Cali Roots Pledge

Current events have made it crystal clear that Cali Roots must immediately commit to being an active, long term, loud ally to oppressed groups, using our platform to spread awareness, practice anti-racism and encourage our community to do the same. For a decade, we have been an innovative leader in the Reggae community regarding our dedication to environmental protection, philanthropy and ethical standards. It’s now time to be a leading voice in our community for social change. This isn’t a political issue, it’s a human rights issue. Enough is enough. Silence isn’t an option. The time for action is now.

The California Roots Music & Arts Festival is dedicated to creating a safe, creative space for all who participate. We commit to being active, long term allies to Black, Brown, Indigenous, Pacific Islander, Latinx, Peoples of Color, LBGTQIA+, Women and Disability communities, using our platform to spread awareness & encourage systematic change in the oppression of underrepresented groups.

To reflect the values of our organization, we are committed to expand diversity, inclusion and equity within our leadership, management, and staff, while educating ourselves and our community. This means learning about the history of oppression, systematic oppression, and becoming more aware of our biases, assumptions, habits, and ignorance. It means acting upon what we learn.

Cali Roots pledges to:

1. LISTEN to oppressed communities and what they are asking for from allies.

2. RECOGNIZE the Indigenous lands we live and work upon. Engage local leaders to inform appropriate cultural protocols and inclusivity.

3. ACKNOWLEDGE the history of Reggae music is rooted in Jamaica and ENGAGE Jamaican artists, creatives and leaders to guide us in the best way to share this history with our Community.

4. CREATE a council of partners dedicated to discussing & implementing actionable items to bring continuing awareness & change.

5. DONATE money and time to anti-oppression organizations.

6. COLLABORATE with nonprofit partners who are dedicated to making changes.

7. COMMUNICATE weekly actionable ways our community can participate in creating change.

8. CHOOSE to work with staff, volunteers, vendors, sponsors, and other business partners whose values and commitments align with ours.

9. ENCOURAGE our community to vote for people who will stand for the policy changes needed to protect the oppressed.

10. CONTINUE to ENGAGE & INCLUDE our creative community in shaping events that serve the above goals.