2019 Non-Profits

Check out all of our Non-Profits below and find out more about what they do!


Love Hope Strength saves lives one concert at a time by implementing free bone marrow donor drives at concerts and festivals in an attempt to identify life-saving marrow donors for cancer patients in need of transplants. Co-founded by Mike Peters, lead singer of the Alarm and three-time cancer survivor, we exist alongside the music community where we combine the passion and energy of live performances with life-saving, cancer-fighting altruism.




Our Mission: Uniting around the music we love, tackling the environmental and social issues we face, REVERB is a 501c3 nonprofit dedicated to empowering millions of individuals to take action toward a better future for people and the planet.

Our Philosophy: All of us can be active participants in protecting the environment and creating real, large-scale, and measurable change. We believe that making change is not all-or-nothing — many people doing a few things will have more impact than a few people doing everything.


There’s a lot to do. But we have you, and we have us. And there’s power in us. Let’s come together around the things we love and be bigger than the problems we see. Let’s be the solution. We need you. We need us. Band Together.





Please welcome California Roots 2019 Non-Profit Partrner Redwood Forest Foundation, Inc. – RFFI!

Their mission is to acquire, protect, restore, and manage forestlands and other related resources in the Redwood Region for the long-term benefit of the communities located there.

For 2018, we’ve partner with the Redwood Forest Foundation, inc. to plant over 1800 trees! Recently, Forestry Techs carried the first batch of 900+ redwood seedlings over three miles into the wood to plant, in an effort to complete a reforestation project!




From policy change to educational programs and cleanups to speaker series, Save Our Shores @saveourshores is ensuring ocean conservation is actively occurring throughout the community. Our various programs and projects are designed to support the foundations of a thriving Monterey Bay: clean shores, healthy habitats and living waters.

Photo Credit: Kim Steinhardt




UnChained fosters empathy, respect and responsibility in youth through the human-animal bond. Its Canines Teaching Compassion program teaches youth to train homeless dogs in skills, manners and socialization, helping the dogs be adopted. Youth develop values of patience, respect and responsibility through caring for and building relationships with their dogs.

Training homeless dogs who share similar experiences of neglect, abandonment or abuse enables participants to feel empathy while improving their own sense of self-worth. Youth Trainers report pride in their accomplishments, increased patience and comfort in being themselves.

When youth are part of resolving a community problem, such as finding homeless animals homes, they experience a sense of purpose and belonging. Youth Trainers, who are often from under-served communities affected by violence, take their skills, empathy and hope back to their peers and families.

The new-found confidence enables them to become a more contributing member of their family, school and community.