One of the key features that sets California Roots apart is the dedication to creating an environmentally conscious event that benefits the surrounding community, educates and engages the attending fans, and provides a music festival model that is truly sustainable. The industry has already taken note by nominating Cali Roots in 2017 and 2018 for the FestX award for “Outstanding Green Event.” 2019 continues to see Cali Roots lead the “greening model” for independent music festivals by adding more greening partnerships and initiatives and taking its mission to a whole new level.
Festival Co-Producer Dan Sheehan enthusiastically shares, “My family and I reside in the Monterey area and we value the environment not only for us, but for our entire community and our children. We are proud to lead by example for other organizations and events to follow in our footsteps. Cali Roots has a responsibility to educate and sustain an environment for future generations of festival goers, fans, and talent.”
Check Below for more on our individual programs for 2019!
Bike & Skate Valet
For the past six years, Cali Roots has partnered with Green Pedal Couriers to provide our festival goers with a free and secure onsite Bike & Skateboard Valet.
Green Pedal Couriers is the only fast and eco-friendly courier service in the Monterey area and we love working with them to encourage everyone to consider alternate ways to get to our festival!
Starting in 2015, Cali Roots has partnered with TripZero to offset the travel carbon footprint of staff, performing artists, and fans using the commissions of festival room blocks.
For four years, TripZero has offered discounted hotel blocks with the very best room rates, and offset 7,623,473 pounds of carbon through various certified carbon offset projects around the world.
In 2017, Cali Roots partnered with the Redwood Forest Foundation (RFFI) for the first time, committing to planting two redwood trees for every Redwood (VIP) ticket sold. Every year, our devotion to plant more redwood trees increases as does our love for the incredible work RFFI does on our behalf.
RFFI’s mission is to acquire, protect, restore, and manage forestlands and other related resources in the Redwood Region for the long-term benefit of the communities located there.
For 2019 Cali Roots has pledged to work with RFFI to plant 2,000 redwood seedlings, some of which are being tended to by Northern California fire victims, and will be planted on land ravaged by recent wildfires.
Steel Pint Program
In 2012, at the 3rd Annual California Roots Festival, Producers were horrified to see the amount of plastic beer cups strewn around the venue after the music ended on Saturday night. Right then and there, they pledged to make an immediate change and the Cali Roots Steel Pint Program was born. Through this program, we have diverted close to 250,000 plastic cups from the landfill since 2013.
We are committed to being a zero-waste event, diverting all vendor organics and recyclables from the landfill as well as composting in public concession areas. Cali Roots is proud to collaborate with Blue Strike Environmental, a local organization, to reduce our waste and associated environmental impacts, including emissions, and to conserve natural resources.
Plastic Waste Reduction
Cali Roots has been working with REVERB since 2015, and through their partnership with Nalgene, was one of the first festivals to participate in the #RockNRefill campaign. Nalgene and REVERB created the #RockNRefill program to offer music fans an alternative to single-use bottles at concerts, festivals, and venues. REVERB brings the water stations and staff to run the program and Nalgene provides custom-made reusable bottles so fans can stay hydrated without having to purchase single-use bottles. The #RockNRefill campaign has raised more than $2m for over 100 environmental & social causes and has diverted more than 2.75m single-use bottles from landfills, since its inception. Sheehan adds, “We are extremely proud to continue to deepen our relationship with REVERB and Nalgene to change the idea of how fans view and consume water at our events. We are going on our fourth year of eliminating single use water sales and are thrilled to partner with REVERB to contribute a portion of the proceeds to local nonprofits.